Skip to main content
Caspian Almerud
growth work

MARKETING WORK/

A portfolio overview of hands-on SEO, paid acquisition, positioning, content systems, analytics, and web implementation.

START A CONVERSATIONVIEW CV CONTEXT
Acquisition lanes5

SEO, SEM, paid social, email, and affiliate partnerships.

Paid platforms3

Google Ads, Bing, and Meta campaign ownership from Jurio.

Team led3-4

Law students coordinated for content and legal subject matter.

SaaS context4,000+

Customer base worked around during product marketing at Refined.

selected cases

GROWTH CASES

Client cases focused on search demand, category ownership, technical implementation, reporting, and commercial outcomes.

SEO Case Study

Sporttema

Built a live recovery workflow around category-page ownership, weekly GSC watchlists, SERP checks, content refreshes, and follow-up tasks after implementation.

A work-in-progress SEO recovery case for a large e-commerce catalog, focused on category ownership, cannibalization, live SERP tracking, and implementation loops.

  • Avg rank ~16 -> ~11 Ranking recovery
  • 19.75 -> 7.89 avg pos Roddmaskin
  • #14 -> #7 live SERP Vibrationsplatta

SEO Specialist

E-commerce SEOTechnical SEOSERP AnalysisCategory Strategy
Read case study →
SEO Case Study

Kalenderkungen

Built a practical low-season improvement plan across category metadata, content prompts, product-led blog paths, technical coordination, and spam-link cleanup.

A low-season e-commerce SEO case focused on stabilizing organic visibility, improving category foundations, and making informational traffic more commercial.

  • 3,354 -> 3,749 Non-branded clicks
  • +395 / +11.8% Click lift
  • +41,118 Impression lift

SEO Specialist

E-commerce SEOCategory OptimizationTechnical SEOContent Strategy
Read case study →
SEO Case Study

AM Printservice

Built a clearer SEO architecture around area pages, top-funnel search, page ownership, community authority, and qualified lead reporting.

SEO strategy for a B2B 3D-printing company, focused on qualified lead growth rather than raw traffic.

  • +64% Clicks YoY
  • +81% Impressions YoY
  • +163% Neutral clicks

SEO Specialist & Implementation Lead

SEO StrategyTechnical SEOB2B Lead GenerationContent Strategy
Read case study →
more context

RELATED WORK

Marketing shows up in more than campaign execution: product positioning, investor communication, social content, podcast operations, and web systems all shape how a story reaches the right people.

Refined

Product marketing for Atlassian Marketplace SaaS

Authored technical blog content, developed cloud migration positioning, and contributed to product marketing strategy for a product serving 4,000+ customers in 100+ countries.

Product marketingB2B SaaSTechnical content
RikaTillsammans

Content operations for a leading finance podcast

Managed social channels, produced and edited podcast content, and supported operations for Sweden's #1 personal finance podcast with 40,000+ listeners.

Podcast opsSocial mediaContent production
Polynom Investment

Investor communication and funnel operations

Worked on investor relations, new-investor strategy, investor databases, digital contract flows, automated onboarding funnels, an investor podcast, and event coordination for Polynomdagen.

Investor commsFunnelsOperations
working model

HOW I APPROACH IT

The pattern is practical: understand the market, make the offer clearer, build what is missing, and keep the feedback loop short enough to matter.

01

Find the demand

Look at search, audience behavior, offer friction, competitors, and the real buying context before touching the page.

02

Sharpen the offer

Turn fuzzy positioning into plain-language promises, proof points, page structure, and campaign copy.

03

Build the system

Ship landing pages, content flows, technical SEO fixes, tracking, ads, email, and lightweight automation.

04

Measure and improve

Use reports and live behavior to decide what to cut, what to rewrite, what to promote, and what to build next.