Skip to main content
Caspian Almerud
cd ../marketing
BUSINESS2026

Kalenderkungen

Caspian Almerud portrait
Caspian Almerud
SEO Specialist · Stockholm, Sweden
Published

A low-season e-commerce SEO case focused on stabilizing organic visibility, improving category foundations, and making informational traffic more commercial.

Project outcomes

Problem

Kalenderkungen needed renewed SEO structure during low season without disrupting existing category visibility or creating cannibalization risk.

Outcome

Built a practical low-season improvement plan across category metadata, content prompts, product-led blog paths, technical coordination, and spam-link cleanup.

Metrics

Non-branded clicks
3,354 -> 3,749
Click lift
+395 / +11.8%
Impression lift
+41,118
Role

SEO Specialist

Category

SEO Case Study

Skills
E-commerce SEOCategory OptimizationTechnical SEOContent StrategySearch Console Analysis
Tools
Google Search ConsoleAhrefsKodmyranCRMScreaming Frog

The challenge

Kalenderkungen is a seasonal e-commerce business. Demand peaks from August through January, while February through July is the period for technical cleanup, content planning, category improvements, and preparation for the next sales season.

The site already had SEO history and a loyal customer base, but needed renewed structure after years with another agency. The task was not to rebuild everything. It was to find practical improvements that could protect current visibility, identify new keyword opportunities, and make existing informational traffic more commercially useful.

What I did

The work started with category and keyword analysis, then moved into concrete fixes and implementation planning.

Key work included:

  • GSC and category-page analysis
  • Metadata and H1 recommendations for 18 category pages
  • Reach Top 3 analyses for kalender a5, anteckningsblock, familjekalender, and almanacka
  • Recommendations for a dedicated almanacka page and an anteckningsblock page
  • Technical coordination with Kodmyran around schema, redirects, and platform constraints
  • Disavow audit for a large spam-link footprint
  • Blog prompt structure for supplier and long-tail content
  • Product-banner implementation for existing informational content, starting with temadagar 2026
  • Strategy discussion around not splitting calendar/almanac pages too early and risking cannibalization

Result

The latest completed CRM report shows early movement in the right direction during a low-season phase:

  • Non-branded GSC clicks: 3,354 to 3,749
  • Net increase: +395 clicks
  • Percentage increase: +11.8%
  • Impressions: 344,206 to 385,324
  • Net increase: +41,118 impressions

This should be framed carefully. It is not a dramatic finished growth story. It is a low-season stabilization and preparation story, with measurable early lift while the larger seasonal opportunity is still ahead.