Skip to main content
Caspian Almerud
cd ../marketing
BUSINESS2026

AM Printservice

Caspian Almerud portrait
Caspian Almerud
SEO Specialist & Implementation Lead · Stockholm, Sweden
Published

SEO strategy for a B2B 3D-printing company, focused on qualified lead growth rather than raw traffic.

Project outcomes

Problem

AM Printservice needed relevant B2B demand from companies that could become real customers, not more hobbyist or low-intent traffic.

Outcome

Built a clearer SEO architecture around area pages, top-funnel search, page ownership, community authority, and qualified lead reporting.

Metrics

Clicks YoY
+64%
Impressions YoY
+81%
Neutral clicks
+163%
Role

SEO Specialist & Implementation Lead

Category

SEO Case Study

Skills
SEO StrategyTechnical SEOB2B Lead GenerationContent StrategySearch Console Analysis
Tools
Google Search ConsoleAhrefsWordPressRank MathFirefliesCRM

The challenge

AM Printservice did not need more random traffic. They needed relevant B2B demand from companies that could become real customers: production companies, engineering teams, industrial buyers, and organizations looking for professional 3D-printing capacity.

The challenge was to build visibility around both commercial service terms and research-heavy top-funnel terms, while avoiding hobbyist traffic that would not convert.

What I did

I started with a content-gap and GSC analysis against relevant competitors, then turned that into a prioritized SEO roadmap. The work focused on building topical authority before chasing the most competitive head terms.

Key work included:

  • Area-page optimization for Stockholm, Gothenburg, and Malmo search intent
  • Reach Top 3 analyses for terms such as 3d utskrift and additiv tillverkning
  • Page-ownership work to avoid letting the homepage carry too many search intents
  • Recommendation for a dedicated /3d-utskrift/ landing page
  • Consolidation plan for thin duplicate order-intent pages
  • Sitemap/permalink troubleshooting in WordPress
  • Community and backlink strategy using relevant 3D-printing forums and Reddit communities
  • Blog and content work connecting real projects to PA12, HP MJF, titanium, serial production, and on-demand manufacturing
  • Ongoing reporting around neutral organic clicks and lead quality

Result

This is the strongest EMAX case because it connects SEO work to business quality, not only search volume.

The internal case draft and follow-up notes show:

  • +64% clicks year over year
  • +81% impressions year over year
  • +163% neutral organic clicks
  • 85 new potential customers mentioned in follow-up context
  • Approximately 95% lead relevance estimated by the client
  • Domain authority improvement reported during the relationship

Some claims should be approved by the client before public use, especially the lead-quality estimate. The public version can safely focus on the direction: qualified B2B growth, improved neutral visibility, and a clearer SEO architecture for future head-term work.