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TECHNICAL6 weeks

VQM Stock Advisory Platform

Six-week Technigo internship project delivering a custom WordPress build for VQM with a streamlined subscription funnel, responsive storytelling, and integrations for Stripe + KIT.

Role

Front-End Developer (Intern)

Category

Finance Marketing

Skills

WordPress ThemingPHPBootstrap 5Gutenberg BlocksPerformance OptimizationSEO Implementation

Tools

WordPressBootstrapTypekitYoast SEOGoogle Tag Manager

Project Overview

VQM is a Swedish stock advisory service that delivers research-backed tips tailored for retail investors. Working within a handed-off Figma design, I implemented the custom WordPress theme and content architecture that clarifies the value prop and drives prospects toward subscription.

The project ran as a six-week internship through Technigo. I collaborated closely with another developer and adhered to a provided Figma design system, focusing on faithful implementation, performance, and subscription infrastructure.

Key Features

  • Conversion-focused hero highlighting VQM’s three investment plays (quality stocks, bid arbitrage, spinoffs) with clear CTAs and social proof embedded throughout the scroll.
  • Subscription journey that layers in FAQs, risk disclosures, and context so visitors understand the offer before committing.
  • Content hub for articles and historic tips powered by Gutenberg blocks, giving editors the flexibility to publish without developer help.
  • Accessibility-minded design with strong contrast ratios, generous touch targets, and smooth responsiveness from mobile up to widescreen.

Technical Highlights

  • Authored a lean WordPress theme (wp-content/themes/vqm.se) with modular PHP partials and reusable Gutenberg blocks to keep content structured.
  • Leveraged Bootstrap 5 as the layout engine and layered a custom SCSS design system to express the VQM brand, including typography delivered via Adobe Typekit.
  • Wired up Yoast SEO, Open Graph metadata, and schema markup to secure strong search visibility and correct previews across social platforms.
  • Integrated Stripe for payments and KIT for subscription management, connecting both services to WordPress so the client can manage plans, billing, and communications in one place.
  • Configured Google Tag Manager with compliant cookie handling so the business can track subscription conversions without new deploys.

Results

  • Launch delivered a fast, mobile-first site scoring under two seconds on Lighthouse 4G simulations.
  • The revamped subscription journey now produces a steady stream of leads thanks to sharpened messaging and frictionless CTAs.
  • Editorial teams publish tips and long-form articles independently, greatly reducing developer bottlenecks.

Next Steps

  • Extend the block library with performance snapshots and case studies that visualise historic returns.
  • Layer in a membership system for gated premium insights and automated subscriber updates.
  • Refine SEO focus areas using live data from Search Console and Tag Manager.