Recommendation.
Recommending something to someone isn’t enough to get them to accept the invitation of doing. Action requires emotion, a spark.
If you’re ever in a position where you want to call for action, that’s important to remember. The recommendation itself isn’t going to be enough.
Create an emotion by telling a story. By making it relevant. By creating a feeling of missing out if the recommendation isn’t moved on.
That’s how practices will spread.