The athlete isn’t always going to win the competition. Sometimes it’ll be a close call, and sometimes it’ll be a devistating loss. Either one is for he athlete to accept and move on from.
The same goes for all contests or competition. The child in the spelling beat is going to lose at one point. The lion isn’t going to catch a gazelle every time they try. Your company isn’t always going to get that deal.
And it’s all right. Because as soon as the loss is accepted and views are clear again, you’ll see the opportunities that were behind the comeptition.