Aristotle meant that all rhetorical acts are persuasive. They’re ment to persuade and move.
Magic by one definition is to imagine something, and cause the change to create it.
Rhetorics then must be magic.
Of course, the magic of rhetorics is not the same as the magic of Harry Potter. Neither is it the same as the magic that Labero practices. But it seems to be magic all the same, creating a change that we want to see.
When thinking of it, we might be using language just as Hermione would in order to create magic. When using particular words in specified situations, we create a change in to a situation that is more pleasant to us that the previous one.
Magic in and out of it self isn’t good or bad. The user of magic isn’t all good or bad. The intention in the situation might be worse in a specific point of view, and better in an another. All the same, magic is a force that needs to be accounted for.
As we use our language on a daily basis, it’s important to think of the effect that the magic you’re practicing has on other people.
Mind your language. Mind your magic.